Meet Ryan Caicco:

Former Professional Athlete

Performance Coach

Founder & Educator

For over 20 years, I’ve helped athletes, coaches, and driven professionals build strength, resilience, and longevity through sports-inspired performance and movement education.

Let's Work Together

Who I Am:

I began my career as a varsity and professional hockey player, competing internationally and living inside high-performance sport. That experience shaped how I view preparation, discipline, recovery, and long-term health, wellness and fitness.

After sport, I transitioned into coaching — not just training people to sweat, but teaching them how to move, think, and train intelligently for life.

Today, I operate at the intersection of performance coaching, corporate wellness, coach education, and community leadership.

Athletic + Coaching & Leadership Expertise

Professional Athletic Background
Former professional hockey player with international experience and deep roots in sports culture and performance development.

Educator– Strive Life Fitness Education
Developed dual certification programs for personal trainers and group fitness instructors across North America, focused on movement education, safety-first coaching, and long-term client success.

Founder – Strive Life Athletics
Built a performance-driven coaching company delivering 1:1 training, corporate wellness programs, and community-based fitness initiatives.

Community Builder
Designed workshops, coaching cohorts, challenges, and events that create engagement, accountability, and lasting results.

Corporate & Brand Partnerships + Credentials

Corporate Wellness Leadership
Led wellness initiatives and coaching programs for global organizations including Google, Nike, lululemon, and other performance-driven companies.

Brand Collaborations & Ambassador Roles
Former Nike Trainer and lululemon Ambassador, contributing to activations, events, and community engagement initiatives.

Professional Certifications Certified Functional Strength Coach (Level 1 & 2), Pain-Free Performance Specialist, Functional Range Conditioning Mobility Specialist (FRCms), Foundation Training

Who I’ve Worked With:

  • Corporate Wellness Fitness Coach

  • Achievers Wellness Keynote

  • Red Bull Wings for Life Coach

  • H&M 8 Week Fitness Challenge

  • Lululemon Ambassador 2014-2016

  • Michelob Ultra Event

  • Vega Wake up Shake Up Event

  • Greenhouse Juice Co. Workout Series

  • Nike Trainer 2017-2019

Coming Soon…

Life Athlete Club

Life Athlete Club (LAC)

Life Athlete Club is being created for men 35+ who still see themselves as athletes — even if life looks different now.

It’s built on a simple belief:
You don’t age out of being competitive. You just need a smarter way to stay in the game.

Life Athlete Club sits at the intersection of:

  • Sports & Culture — conversations, insights, and stories that keep you connected to the games, athletes, and mindset you’ve always identified with.

  • Performance & Longevity — intelligent strength, mobility, recovery, and wellness systems designed to help you stay capable for decades, not just seasons.

  • Community & Accountability — challenges, events, conversations, and shared experiences that bring competitive, driven men together.

This isn’t just training.

It’s a platform and community for men who want to:
Stay sharp, stay strong.
Stay connected to sport.
And continue performing at a high level in life.

[Learn More About Life Athlete Club]

Ways to Work With Me

1:1 Performance & Longevity Coaching

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Corporate Wellness & Workshops

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Fitness Certifications & Coach Education

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Media, Speaking & Brand Collaborations

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My Belief:

Performance is not about intensity alone.
It’s about intelligent training, sustainable systems, and long-term resilience.

Whether through Strive Life Athletics, corporate leadership, coach education, or Life Athlete Club — my mission remains the same:

Help people train with purpose.
Build durability.
And stay in the game for life.