From Athlete to Life Athlete: My Journey
Originally from Sault Ste. Marie, Ontario, I played Junior A and varsity hockey before competing professionally in France’s Ligue Magnus. Living and playing in multiple cities and competitive environments gave me a deep understanding of performance, resilience, and what it takes to succeed at every level.
In 2013, I founded Strive Life Athletics in Toronto, Ontario which has grown to include corporate wellness programs, fitness coaching, community initiatives, and Strive Life Fitness Education & Certifications. Today, I continue to develop new ventures from Arizona while sharing my expertise with athletes, coaches, and men 35+ through Life Athlete Club.
Coaching & Leadership
Over 20+ years, I’ve coached:
Professional athletes seeking an edge
Everyday individuals improving functional fitness, mobility, and longevity through Strive Life Athletics
Corporate teams, including wellness programs at Google Canada
Coaches, through Strive Life Fitness Education, guiding them to confident, certified performance professionals
Training Philosophy
I build programs with a bulletproof foundation, emphasizing functional strength, mobility, joint health, injury prevention, and breath work. Specialized certifications in durability, functional strength, mobility, and performance help clients remain pain-free, capable, and progressing safely.
CERTIFICATIONS & EXPERTISE
CERTIFIED PERSONAL TRAINER
FOUNDATION TRAINING (Dr. Eric Goodman)
FUNCTIONAL RANGE CONDITIONING MOBILITY SPECIALIST (FRCMS) (Dr. Andrea Spina)
ONNIT ACADEMY DURABILITY SPECIALIST (John Wolf)
ONNIT ACADEMY STEEL CLUB SPECIALIST (John Wolf)
CERTIFIED FUNCTIONAL STRENGTH COACH – (CFSC – L1) (Michael Boyle)
CERTIFIED FUNCTIONAL STRENGTH COACH – (CFSC – L2) (Michael Boyle)
POWER SPEED ENDURANCE ART OF BREATH CERTIFICATION (Brian Mckenzie)
PAIN FREE PERFORMANCE SPECIALIST (Dr. John Rusin)
Brand Partnerships & Ambassadorships
Nike Trainer Canada (2017 - 2019)
Saje Wellness Ambassador (2016-2018)
Genuine Health Ambassador (2017 -2019)
Lululemon Ambassador (2015-2017)
Community & Impact
Workshops, events, and corporate wellness programs foster accountability, leadership, and lasting results for clients and coaches.
Life Athlete Perspective
Being a Life Athlete means prioritizing performance, longevity, and resilience every day. This philosophy informs Life Athlete Club, helping men 35+ stay competitive, capable, and connected to sports, culture, and community.
Connect With Me!
If you’d like to learn more about me and the ways that we can work together, please don’t hesitate to reach out. I’d love to connect with you!